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How to Deal with a Competitive Disadvantage
If you’re selling your home and there are other listings in your area, buyers will naturally compare your property to those other listings. Is there something about your home that you’re concerned will be seen as a competitive disadvantage? For example, do you have a small kitchen or fewer bedrooms than most other homes in the neighbourhood?

There are a few things you can do to compensate for such disadvantages:

First, highlight the advantageous features of your home. Chances are, there are characteristics that make it stand out. For example, the look and style of your home may be cozy and enchanting. Or, you might have a desired feature, such as a terrific view.

Next, do everything you can to ensure your home makes the best impression possible to buyers. Remember, most buyers will only see your property once. So, pull out all the stops. That means decluttering, cleaning, painting, getting any needed repairs done, and staging effectively.

Finally, make sure you set the asking price strategically. That doesn’t necessarily mean it needs to be low. But, it does mean that the price should reflect the market value of your home.

For more tips on how to get your home ready for sale, reach out today!
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What Buyers Want To See When They Walk In A Room
When buyers view your property, they’re likely to visit each room and look around. Their imagination is turned on high. Often, within just a few moments in a space, they’ll form an impression — ideally, a positive one! So, how do you ensure each room shows well? Here’s what buyers want to see:

1. Space. Buyers will often mentally fit their furniture into a room when they see it. So, make sure each room is uncluttered and staged in a way that showcases its spaciousness.

2. Functionality. Buyers want to see the room for what it is. So, if it’s a bedroom, but you’ve turned it into an exercise room, it might become a distraction to buyers. Consider restoring the room to its original purpose.

3. Themselves. Buyers want to imagine the room as part of their home, not yours. They want to see themselves in it. That’s why it’s smart to depersonalize the space as much as possible. For example, replace the family picture on the wall with a landscape print.

Anticipating how buyers will view each room will help you stage your property effectively. Ready to sell? Contact us today to get started!

Jane Johnston M.Ed PREC & Kayla Sousa, REALTOR®
✉️ info@briarhillgroup.com
briarhillgroup.com
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Worried About Finding a Home if You Sell First?
 There are many reasons why selling your current home before buying another one may be a good idea. But, once you’ve made that decision, you may still worry that you won’t find another home to buy after you sell.
 
Fortunately, there’s plenty you can do to minimize that possibility. For example, if you sell first,you’ll know exactly how much you’ll be able to put towards a new home. Having that specific number in your back pocket will enable you to target your search and jump on buying opportunities right away. When you see a home you like, you won’t have to wonder, “Can we afford it?”
Creating a buying plan will also help ensure that you find the home you want, quickly. Ideally, it should have a shortlist of neighbourhoods or areas you are considering. Narrowing your search in that way actually increases the likelihood of finding a “right fit” home. You should also create a profile of the kind of home you’re looking for — type, number of bedrooms, etc. — as well as the features you need, such as a spacious kitchen. Being open-minded about the homes you see is also crucial. If the “perfect” home isn’t coming up in the listings, be flexible. Often, a less-than-perfect home can become a dream home with just a few improvements.
 
So, replace worry with planning and action. Contact us today to start your planning process!
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Moving house, home or business? Today Jane and Andrew will be talking to Rachel Cronk of Provincial Moving and Storage. She'll provide us with some tips to making your move more effective.
 
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6 Undisputed Ways to Make your Home Sell Faster
There are few certainties in this world, but there are surefire ways tosell your property faster regardless of market conditions. These strategies have been proven time and time again. So, if you’re thinking of selling this year, take a good look at these recommendations:
 
  1. Clean and tidy up. Making your home “guest ready” is the easiest way to ensure buyers are impressed during a viewing.
  2. Declutter. The more spacious your home looks, the more impressive it will be to buyers. You can box items and give them away, sell them or put them in storage.
  3. Price it right. Deciding on the right listing price is crucial. If it’s too high, you’ll discourage otherwise qualified buyers from seeing your home. If it’s too low, you might send the wrong message to the marketplace.
  4. Optimize curb appeal. The better your home looks from the street, the more buyers will become interested. Curb appeal is important because it’s the first impression a buyer makes, and that impression lasts. 
  5. Stage your home. You don’t necessarily need to replace all the furniture. However, studies consistently confirm that a well-staged home sells significantly faster than a comparable un-staged property.
  6. Leverage the latest marketing and selling tactics. You want the marketing of your home to bring in the most qualified and interested buyers. You then want sales strategies that turn those buyers into offers and negotiation skills to turn the right offer into a sale.
 
Keep these proven strategies in mind when putting your home up for sale. For more information on how to sell your home faster, send us a DM or email us at BriarHillGroup@gmail.com.
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Join Jane today for a market update followed by a discussion with guest Melanie Henson about prepping the house for sale with staging. What is it? Why do it? As things have shifted in today’s market, staging will provide you with an edge over your competition. It may also save you money in the long run. Find out why today at 10 am.

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